Alf's Blog

Naming--is it science or art?

If you are struggling to name a company, product or the like, this is an interesting, basic article on the subject. Iconcast makes the point that Naming is not a science. Naming is an art. We are not linguists or scientists, and a good product makes a good name.

Not-for-profit Marketing Insights

Recent years have not been kind to not-for-profits. Cut backs in corporate sponsorship funding coupled with reductions in government support have driven many of the smaller, less stable and weakly-financed organizations (those with operating budgets under $2 million) to the brink, a point where basic marketing strategies can provide the key to effectiveness, if not survival.

Learn four critical components for success in Marketing Solutions For The Beleaguered Not-For-Profit