Marketing expert, Steve Arbeit, has written an excellent opinion piece on the death of brands or as he terms it, "Brandicide". My recent disheartening experiences with once great consumer names such as General Motors, McDonald's, Macy's, any of the major domestic airlines or "three color" car rental companies would confirm his observations. Read Steve's full article in the current edition of The Alf Report
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Steve Arbeit, has written an excellent opinion piece on the death of brands or as he terms it, "Brandicide". He is a great man!
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