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Alf Nucifora is one of America's leading marketing consultants. As an acknowledged authority, he is in constant demand as a professional speaker and seminar leader on sales and marketing related subjects, with particular emphasis on branding strategy, marketing communications, and customer service.

Alf's syndicated column, Shoestring Marketing, which appears weekly in more than 60 business publications around the U.S., is now considered the premier layman's source for small business marketing information. You can read Alf's latest articles online as they are added to the site every couple of weeks.

For a bi-monthly dose of marketing insight, news, resources and Mind Candy (the funniest, craziest & zaniest stuff on the Net), subscribe to the The Alf Report, a free, online monthly marketing newsletter.