Starbucks shares have grown more than 1,500% in the last 10 years, and now it looks like the company who made "latte" a household word is getting ready to take its "third-space" java concept from grande to ventiÒ. Last week, the company announced a plan to open 1,500 new stores globally and boost total revenue by 20%.
Can they succeed? Probably. Who would have guessed that executives, soccer moms and college kids would all line up together to pay more than $3 for a cup of steamed milk, espresso and flavored syrup. Or, better still, to pay close to $4 for a blended beverage made of approx. 2/3 regular, plentiful-in-the-kitchen ice and 1/3 of an espresso, milk and syrup concoction. The beauty…they've done it with virtually no mass media advertising.
February 17, 2005 in Marketing Trends, Data & Research | Permalink | Comments (3)
It seems that everywhere we turn we are confronted by incivility, bad manners and in-your-face aggressiveness. This attitude is rampant in our advertising and entertainment; it's omnipresent in our sports; and it shows up in the way we treat each other in business. Yet there can be no forgetting that civility and good manners are still the important lubricants that make for good business relationships and social intercourse.
My life today is made up of a diet of countless business meetings interspersed with life-sapping business travel. In the course of that experience, I'm noticing certain, repetitive patterns of behavior that are beginning to grate on the nerves, all committed by boors and buffoons who should know better. It's time to call these philistines to task. It's time to reprise the rules of civilized business behavior.
Using Speakerphones
Don't use a speakerphone if you're the only person in the room. Speakerphones are for enabling group interaction. It's discourteous to work at your desk while I'm trying to have a conversation with you. Aside from the display of arrogance, it's also an implied power play, to boot.
Conference Calls and Computers
It seems that every time I'm on a conference call there's at least one party clearing his e-mail. How can I tell? He becomes silent, divorced from the conversation and is often trapped by a sudden question thrown his way. If the discussion is that boring and uninteresting, don't join the call. You're adding nothing to it as it is.
Cell Phones and Meetings
As a professional speaker who gives 50 + speeches a year, I rarely address a group where a cell phone has not rung at least once, in spite of a pre-meeting plea to turn phones off. This singular piece of behavior typifies the crass businessperson at his/her worst…forgetful, uncaring and/or obsessed with a sense of self-importance. Allowing one's cell phone to ring in a meeting is akin to picking one's nose in public.
No Bellowing Please
You see them at the airports, the self-important sales types who insist upon sharing their latest business moves (normally involving the execution of their middle-management power) with everyone within a mile radius. You don't have to shout to be heard! We know you're important. Truthfully, we'd be more impressed if you'd keep it down to a dull roar.
On Time Starts
There are those who flaunt their authority by always showing up late. It's their way of telling us how busy they are, how vital they are to the cogs of commerce, how pressured their lives must be. Given their importance to mankind, it's only reasonable to expect that everyone else should await their every move. Listen, punctuality is still important. Unless you own the company or rule the world, be on time like everyone else.
Presentation Do's and Don'ts
On the subject of meetings, I can't understand why it's so hard to introduce a speaker. It's a simple matter of following the script. Learn how to pronounce the speaker's name, list the key biographical details, keep it short and say it as if it were an act of interest rather than a chore to be begrudged. And as for the speakers, now that you've become addicted to PowerPoint presentations learn how to design and use them for maximum impact and effect. The PowerPoint presentation is fast becoming an alternative to Sominex.
Shorter Phone Menus
It's getting out of control, the constant number dialing and lengthened response menus that one encounters when calling corporate America. Getting through the menu maze requires an engineering degree, a compass and the patience of Job. Don't companies realize how angry we, the callers, are becoming at this cavalier treatment? I understand the need for cost savings, but it's time to shorten those menus before the customer revolts. I yearn for the days when companies instituted customer service improvement practices because they actually wanted to improve customer service rather than save a buck by firing another lowly paid receptionist or call agent.
More Quiet Zones
Hartsfield Airport, in my hometown, Atlanta, is the worst with blaring CNN monitors, bleating golf carts, PA announcements bellowed in full voice, all contributing to a decibel level guaranteed to produce deafness. Doesn't anyone appreciate silence anymore…a quiet moment to contemplate or read? It's going to be one of the next consumer battlegrounds and the smart marketer will realize that not every second has to be filled with nauseous Musak or strident ambient noise.
Batten down the Blackberry
Finally, the most offensive of all, the obsessive Blackberry user who is incapable of more than fifteen minutes of undivided attention before the device, with the siren pull of a crack pipe, appears under the desk or table, thumbs in the throes of a typing frenzy. Is life so bereft of purpose that one must be at the constant beck and call of messengers who, for the most part, choose to interrupt us about matters, which for the most part, are either inconsequential or worthy of lower response priority? A warning to Blackberry fanatics…when you're in my company, turn it off. Nothing is more important than the communication that is about to take place between us. Nothing! Period!
If you need help, you're obviously not alone. A quick search throws back thousands of reference materials. Books like, Professional Impressions : Etiquette for Everyone, Every Day, sounds like a helpful primer, and there's always Peggy Post for all your etiqutete dilemmas--business and beyond. You don't even have to spell etiqutte correctly to find resources. So for those about to expell, "I didn't know," get out your Google, Yahoo! or library card and stop with the excuses.
February 16, 2005 in Miscellaneous | Permalink | Comments (18)
Northwestern University physicians Lee Lindquist and Robert Golub have christened a new model for old-age living. Called “cruise ship care,” seniors requiring minimal care would live permanently on cruise ships. With services comparable to, or better than, long-term living facilities, seniors could partake in hearty buffets, 24/7 medical care, regular new faces, and social activities galore. Unlike the utopian Freedom Ship, only minor changes are needed, like reserving residence space and staff training. And there are already medical travel companies to help out.
While cruise lines haven’t given the “All Aboard,” cruise ship care joins aging in place as another option for Boomers who get goosebumps at the mention of an old folks home. And Matures are already ship-friendly. More than a quarter of 2003’s 9.8 million passengers were 60+ (MyrtleBeachOnline.com 12.19.04). Sounds like the ultimate getaway – anywhere you hang your life preserver is home.
Source: www.iconculture.com
February 16, 2005 in Marketing Trends, Data & Research | Permalink | Comments (3)
The booming online advertising sector fueled tremendous revenue growth for Yahoo! and Google in 2004. Paid search advertising grew approximately 55% and became nearly a $4 billion market in the US alone. Plus Google went public and — confounding many analysts' predictions — topped $200 a share at the beginning of 2005. That got the segment bubbling: In addition, this year will mark an important milestone in the Internet access business. Broadband households are on track to outnumber dial-up households in the US for the first time, and AOL, Yahoo! and MSN are all vying to be the front end of those broadband connections. With dial-up Internet access quickly becoming a niche business, AOL needs to quickly re-invent itself if it is to keep up with its competitors. Source: www.eMarketer.com
February 16, 2005 in Marketing Trends, Data & Research | Permalink | Comments (0)
The US Physicians report provides a survey of past IT adoption in the medical industry, as well as a preview of the sweeping and significant changes that are about to occur. It shows how physicians are currently using information technology, and the very different ways they will be using it in the future. Recent surveys show that physicians are finally beginning to understand how they can better use IT to manage their practices and deliver health care more efficiently. Political pressure has also begun to push physicians and other health care providers to become more efficient, as the rising cost of health care premiums has become a growing concern among businesses and consumers alike. As new technology is implemented, it will impact the cost of health care services, in addition to providing valuable information about how the delivery of health care services can be further improved. Most importantly, through the use of such innovations as electronic medical records (EMRs) and e-prescribing technology, the quality of patient care can be improved, reducing the number of injuries and deaths caused by medical errors. Source: www.eMarketer.com
February 16, 2005 in Marketing Trends, Data & Research | Permalink | Comments (1)
February 16, 2005 in Mind Candy | Permalink | Comments (0)
For a sneak peak at the future of marketing, click here
February 16, 2005 in Mind Candy | Permalink | Comments (0)
The letter below was sent, we are told, to a bank by a 96-year-old woman. It is claimed that the bank manager thought it amusing enough to have it published in the New York Times. If so, the letter and action of taking control is probably why she is healthy and vibrant at age 96. If this is not the case, you will love the letter anyway.
Dear Sir:
I am writing to thank you for bouncing my check with which I endeavored to pay my plumber last month. By my calculations, three nanoseconds must have elapsed between his presenting the check and the arrival in my account of the funds needed to honor it. I refer, of course, to the automatic monthly deposit of my entire salary, an arrangement, which I admit, has been in place for only eight years. You are to be commended for seizing that brief window of opportunity, and also for debiting my account $30 by way of penalty for the inconvenience caused to your bank.
My thankfulness springs from the manner in which this incident has caused me to rethink my errant financial ways. I noticed that whereas I personally attend to your telephone calls and letters, when I try to contact you, I am confronted by the impersonal, overcharging, prerecorded, faceless entity, which your bank has become.
From now on, I, like you, choose only to deal with a flesh-and-blood person. My mortgage and loan repayments will therefore and hereafter no longer be automatic, but will arrive at your bank, by check, addressed personally and confidentially to an employee at your bank whom you must nominate. Be aware that it is an offense under the Postal Act for any other person to open such an envelope.
Please find attached an Application for Contact Status, which I require your chosen employee to complete. I am sorry it runs to eight pages, but in order that I know as much about him or her as your bank knows about me, there is no alternative. Please note that all copies of his or her medical history must be countersigned by a Notary Public, and the mandatory details of his/her financial situation (income, debts, assets and liabilities) must be accompanied by documented proof.
In due course, I will issue your employee with a PIN number which he/she must quote in dealings with me. I regret that it cannot be shorter than 28 digits but, again, I have modeled it on the number of button presses required of me to access my account balance on your phone bank service. As they say, imitation is the sincerest form of flattery.
Let me level the playing field even further. When you call me, press buttons as follows:
May I wish you a happy, if ever so slightly less prosperous New Year?
Your Humble Client
February 16, 2005 in Mind Candy | Permalink | Comments (25)
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