Artists and entrepreneurs are foregoing traditional advertising and PR in favor of shelf rentals in established retail stores, mini-boutiques and warehouse type buildings with independent stalls. In New York, young designers are lining up for a space in EMERGE*nyc. Available on a month to month basis, the spaces, sized from 50 to 150 square ft, go for USD 1,400 to USD 2,500 a month. With such high demand for a space in this part of downtown New York, owners of EMERGE*nyc carefully select designers that fit the profile and aesthetic of the entire space. Springwise gives a more detailed report on this growing trend.